by Keith White, Jr.

An Experience

A good number of years ago I visited Pittsburgh for a long weekend with my wife.  While there, we visited the Andy Warhol Museum. After turning 30, I found myself drawn to art museums—perhaps a promising sign of maturity. Before that, I had little interest in art, and even now I’m not entirely sure what caused this shift besides the passing of time.  The Warhol Museum provides visitors with an up close and personal view of Warhol’s life as it pertains to his artwork. One interpretative exhibit resonated with me more than the others. 

Apparently in his early days, Warhol would create marketing campaigns for companies in a most unconventional way, at least by today’s standards. He would meet with the client then return to his studio to sketch ideas all night while things were still fresh in his mind. The very next morning he would deliver a portfolio full of sketches to the customer.

Speed & Quality

Safe to assume that timely results from a vendor, or in this case, artist, must have really pleased the customer. It also follows that the customer might refer colleagues to Warhol because of the quality of his work and also the speed at which he produced it, likely garnering Warhol the reputation of quickly delivering quality goods. Warhol combined boldness and humility to pursue every potential win. He avoided hesitation and overthinking, focusing instead on pure creativity, diligent effort, and the courage to reveal his work to the customer. Then he struck gold with his Campbell’s Soup sketches, propelling him to fame in the pop art movement.

The Connection

Since that moment over a decade ago, I’m reminded often of Andy Warhol’s measured temerity—a quality that first drew me to manufacturing and continues to fuel my connection to it. The idea of providing a tangible good as a marker of a productive day resonates deeply with me. It always has and always will. While I appreciate the value of passive income of investing, when it comes to work, I find greater fulfillment in creating and delivering tangible goods in a timely manner.

Perhaps this is worth emphasizing in a culture that at times seems to undervalue the practice of delivering goods and the work it requires. Is the ultimate goal to earn money while doing as little as possible? Books like The 4-Hour Workweek (which I’ve deliberately chosen not to read, despite my love of books) epitomize this mindset and amass large followings.

The Goal

My goal as President of AirPro is to embrace work and prioritize building and shipping fans to customers. Every time we ship a fan, we aim to deliver the solutions needed to address problems in the world. We take pride in that responsibility, making us eager to build and ship fans just as Andy Warhol was eager to sketch and deliver his designs.

We thrive on tackling “air problems”—whether they challenge us with their complexity and demand long hours of upfront design and calculation, or with their simplicity, requiring lightning-fast execution. Building and shipping fans remains the core of what we do, and we welcome every discussion that revolves around improving both.


Our application engineers have extensive experience with a wide range of industrial applications. Contact our team today to discuss your project. We can help you select the best fan for your application.