by Keith White, Jr.
The manufacturing, industrial, and corporate worlds consider AirPro a business-to-business company (B2B); however, even after sixteen years working here, I’m constantly reminded of the people-centered nature of this business. Occasionally, I’m tempted to focus solely on the “big picture” keeping my head above the clouds, and then a very meaningful conversation suddenly reorients my mindset, reminding me that people run AirPro’s engine. As AirPro experiences growth, we aim to preserve our people-first approach because we take a lot of disparate things and harmonize them to create a one-of-a-kind product for the customer. Losing sight of the people involved risks diminishing the quality and efficiency of our work. By staying focused on those who build, sell, and buy our fans, we can continue to delight the industrial world while efficiently energizing process air—the crux of our mission statement.
Delighting the Industrial World
It’s tricky business to keep the price point competitive and reasonable while also remaining sophisticated enough to manage custom technical orders with the variability and rapidly changing aspects of the industrial fan industry. Growth facilitates departmentalization and specialization, which energize both our team and our customers, but it also creates challenges in maintaining the positive connectivity and cohesion associated with a smaller company. Delighting the industrial world while efficiently energizing process air stretches us daily to push the envelope on product efficiency while simultaneously developing goods we can build as quickly as possible to limit costs. So how do we do this? Without giving our best-kept trade secrets away, I can share a few key aspects we prioritize.
Prioritizing Pre-Order
We prioritize quickly providing accurate and reliable quotes in the pre-order phase. We carefully work through the selection process, judiciously considering different product options and configurations to meet the customer’s needs. Our quotes reflect the same fairness and clarity we’d expect in the buyer’s position, including thoughtful sensitivity to price and lead time. We also offer usable envelope CAD drawings at this phase to help customers visualize our solution before committing to buy it.
From Order to Design
During the order entry phase, we work to offer the fastest lead times possible given our constraints, ensuring that we fully understand the buyer’s needs before proceeding. We want to confirm that we can build what the customer requires before committing to the job. At this phase we emphasize clear expectations between us and the buyer. Any discrepancies between the quote and the order—whether in details or cost—require immediate resolution. Once the customer approves the order, our design team gets to work, converting the idea to both buildable and envelope CAD drawings which we provide for the customer within two weeks, even for custom fans.
Stay Tuned
In next month’s dispatch, we’ll focus on production, purchasing, and shipping. Until then, thank you for your continued trust and partnership. If you have any immediate questions or concerns, don’t hesitate to reach out.
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Our application engineers have extensive experience with a wide range of industrial applications. Contact our team today to discuss your project. We can help you select the best fan for your application.