by Keith White, Jr.
The Other Guys
Sometimes researching a manufacturing company to purchase goods from exposes marketing language that conveys an air of having “arrived,” as if the brand operates on a higher plane. The implication is that owning their products grants access to this exclusive realm of rarified air. This approach can feel off-putting, though the specific reason for this reaction can be difficult to articulate—the undeniable sentiment it evokes just feels off.
In my business experience, truly innovative manufacturers and people exude a more authentic energy. Those deeply engaged in the process of innovating and iterating toward improvement feel more genuine, more grounded. Innovative companies operate with humanity at their core, making the experience of purchasing their products meaningful. AirPro has deliberately built this kind of company; it’s what our brand is. At AirPro, we embrace innovative ideas with enthusiasm, experiment often, learn quickly from failure, and maintain a sense of humor along the way. An innovative spirit demands this mindset because we never see ourselves as having “arrived.” Instead, we remain committed to continuous learning and development.
The Challenges
This business mindset doesn’t come without challenges. One downside is the potential disappointment of customers seeking absolute assurance or flawless solutions to every question or problem. This could potentially turn customers away, but it’s a calculated risk for us.
Innovative and honest manufacturers avoid excessive gravitas and don’t spend unnecessary time crafting marketing ads that promise perfection. Instead, they focus on improving their product and making meaningful progress. They recognize their unfinished learning and expect to look back in a few years with appreciation for their professional growth as a company. These are the people we all enjoy working with—the ones who remain open to new ideas.
The AirPro Difference
At AirPro, we’ve centered our development around responsible people. Conversations here happen quickly and regularly between real people. Thoughtful engagement happens when we share ideas with our customers, vendors, and each other. Innovation thrives through collaboration, with every step forward motivated by the pursuit of excellence.
Yesterday, we resolved a technical issue in our software, improving searchability and security. Today, a new method for pitching a blade solved a customer’s problem. By next month, we plan to launch 15 or so new improvements in design and process. And next year, today’s solutions will feel like old news.
Purchasing from AirPro today means receiving our current best, but in a couple of years, the same product will likely see noticeable improvements if we continue to innovate as we should. And, since frustration often sparks the very innovation needed for progress, we welcome your suggestions and feedback. Thanks for your business.
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AirPro application engineers have extensive experience with a wide range of industrial applications. Contact our team today to discuss your project. We can help you select the best fan for your application.