by Keith White, Jr.
The Other Guys
Sometimes researching a manufacturing company to purchase goods from exposes marketing language that conveys an air of having “arrived,” as if the brand operates on a higher plane. The implication is that owning their products grants access to this exclusive realm of rarified air. This approach can feel off-putting, though the specific reason for this reaction can be difficult to articulate—the undeniable sentiment it evokes just feels off.