Every company that exists to sell durable goods has employees focused on product development. Products are AirPro’s chief revenue stream. Without products, we’d be like the Milwaukee Bucks with no players. If we fail to create products at profitable price points that our customers need, our business will fail. So many of us in business grapple with this reality every day.
manufacturing
by Keith White, Jr.
The Other Guys
Sometimes researching a manufacturing company to purchase goods from exposes marketing language that conveys an air of having “arrived,” as if the brand operates on a higher plane. The implication is that owning their products grants access to this exclusive realm of rarified air. This approach can feel off-putting, though the specific reason for this reaction can be difficult to articulate—the undeniable sentiment it evokes just feels off.