by Keith White Jr

Most people have experienced the keen frustration of slow response times from a business or vendor. Send an inquiry and wait two weeks just for an automated response. It’s particularly frustrating when the customer wants to place an order. The order cycle seems universal to most industries and businesses, but moving through it efficiently does not always happen.

Our customer requested an expedited delivery on Monday because they needed the fan ASAP. Sales promised a 5-day delivery. Engineering provided an accurate, customer-specific design. In two days Manufacturing built a rugged, industrial duty fan with custom dimensions. By Friday, 4 days following confirmation of expedited ship date, the fan had been balanced, painted, assembled, trimmed, and shipped.